Would it surprise you to know that a significant number of college students struggle with poor body image? Probably not. What may be startling, however, is how far-reaching this condition has become. It was once associated mostly with middle-class Caucasian women. However, poor body image affects all ethnic groups, both sexes and every economic status. Roughly 80 percent of females and 50 percent of males report being dissatisfied with their appearances. There is a tremendous amount of value in this culture placed on the external - such as wealth, cars, money, clothing, "bling," looks and, of course, having the "perfect" body. A common belief is that obtaining these things will lead to what we are all truly looking for: happiness, with a side order of positive self-worth.
The advertising world has a financial interest in perpetuating the idea that "you will never be good enough, so keep buying; more is better." In fact, by bombarding us with messages and images that our bodies are imperfect, the weight control industry makes over more than $40 billion per year. Yet, the truth is that the more money we spend on weight loss products, the more weight we actually gain! And so the cycle continues.
Many changes occur in college, and some are stressful and confusing. Numerous students find themselves leaving family and friends, and taking on more responsibilities. Other challenges - such as having a difficult roommate, keeping one's own schedule, girlfriend or boyfriend issues - can leave a student feeling out of control. One way to distract from these pressures is to buy into the concept of the perfect body and spend lots of time, money and focus on achieving this idealized body. People sometimes think, "If only I can control this part of my life, things will be better." The unfortunate reality is that despite these exhausting efforts, the results often don't lead to long-lasting emotional benefits.
Additionally, there are many medical complications associated with eating disorders. These complications include, but are not limited to: brain shrinkage, infertility and osteoporosis. Thousands of people die each year as the result of complications from eating disorders. Often, the psychological aspects of eating disorders are devastating to students. Many college students spend their academic lives counting calories, hating their bodies and isolating themselves. They lose so much more than just weight: grades may suffer, friendships end and self-worth declines. Denial is a part of disordered eating. However, it is important for the issue to be addressed.
Despite the overwhelming pressure to be dissatisfied with one's body, there are many college students who ARE content with how they look. Rather than concentrate on their perceived flaws, these students make the conscious choice to be content, to appreciate the wonders of their bodies, and to be free. And just think of how much life you can live with all that free time!
To learn how to obtain a more positive body image, please call the Wellness Center at 536-4441 to make a confidential appointment with a counselor.
Gill is nutrition coordinator at the Student Health Center Wellness Center.




